wwe

After the Rumble ended, Cena was being interviewed about his loss in the WWE World Heavyweight Championship match. Rusev then interrupted the 15-time world champion, and the two had to be separated by fellow superstars.

For all intents and purposes, it looked to be the start of a Cena-Rusev feud, and that is indeed the direction WWE is going.

Most likely, the match at Fast Lane will only be the setup to a bigger, more important match at WrestleMania 31.WWE would be foolish to make this match a one-off at a minor pay-per-view, especially with WrestleMania right around the corner.

In a way, the company has been building to this ever since Rusev's debut. He's been booked as an unstoppable monster, and only one guy stops unstoppable monsters not named Brock Lesnar: Cena.

It's anybody's guess as to how WWE will book the feud. Most expected Bray Wyatt to get the better of Cena at WrestleMania XXX, so Wyatt's momentum took a nosedive following the defeat. The angle itself was generally underwhelming and did Wyatt no favors.

A win over Cena at WrestleMania would be huge for Rusev and firmly establish him as one of the top heels in WWE. A loss, meanwhile, would likely mean a Wyatt-like fall into a creative abyss.